With 97% of all businesses in NZ being classified as small**, small businesses form the backbone of innovation and economic growth within Aotearoa.
Recognizing the unique challenges faced by these businesses, MTW was born out of a commitment to provide unparalleled corporate finance support tailored to the needs and constraints of a small business environment.
Here at MTW, we are passionate about supporting your small business to not only survive but thrive.
** less than 20 employees - NZ Stats 2023
About Us:
At MTW, our mission is clear – we believe in empowering women to achieve financial independence and success in business creating a more equitable and inclusive society.
By providing tailored financial services, personalised support, and educational resources, we are committed to raising the bar and breaking through the glass ceiling. Enabling women to navigate the complexities of finance to make informed decisions about their careers and businesses on their own terms.
We offer a range of financial services specifically designed to meet the unique needs of under-resourced entrepreneurs, including educational training, bookkeeping excellence, management accounting, CFO advisory and more.
Through our commitment to eMpowerment, we strive to create a future where women have equal opportunities to thrive in the business world.
Mission Statement:
Our Values:
Our success is intrinsically linked to yours.
Together we thrive.
We are committed to delivering excellence in financial services
through our People, our Passion and our Partnerships.
Heidi Cotton
Founder & Managing Director
Hey, I’m Heidi—former CFO and mum to two boys (or four, if you count my partner and our dog!). After 18 years in corporate finance, I know just how overwhelming running a business can be. And let’s face it, managing finances is probably not your idea of fun, but in truth it’s the backbone of any thriving business.
The good news? It doesn’t have to be scary or complicated. I’m here to simplify things, keep it real, and maybe even make the process a bit enjoyable!
My goal is to share my expertise to help you not just get by, but truly thrive in the business world. So yes, I’m an accountant, but perhaps not your typical one.
I speak your language, understand your goals, and genuinely care about your success.
You don’t have to go it alone—let’s take this journey together, and I’ll be right there with you, riding shotgun!
Our Team:
At our core we are our people. Here at Mums the Word we are committed to:
Leading with communication - it all starts with a conversation
Championing flexibility - for both our people and our clients
Prioritising wellbeing
Supporting homegrown talent within Aotearoa, over offshoring
Afterall,
“A team is not a group of people that work together. A team is a group of people that trust each other.”
- Simon Sinek